The Journey to Coaching Season

Welcome to Coaching Season. My name is Rafael-Cristian Rios, the CEO and Founder of Coaching Season. Our journey is deeply personal, rooted in advocacy, mental wellness, and empowerment. When I was 14, my younger brother Jaime, just 4 years old, was diagnosed with autism. Overnight, he lost his ability to speak. Watching his world change so suddenly left me asking a question that would define my life: “Who will advocate for him when he cannot? Who advocates for people who have lost the ability to advocate for themselves?”

This question became my life’s purpose. Far too many people—like Jaime—lack the voice or the resources to advocate for themselves. That realization stayed with me as I spent 28 years developing others, creating cultures where every voice is valued. Yet, my path was not without struggle. I’ve spent many years in therapy, navigating the challenges of life while researching neuroscience and mental wellness to better understand myself and help others. These experiences deepened my commitment to uplifting individuals and inspired the creation of Coaching Season.

Coaching Season is more than a company—it’s a community. We’re here to help people find their voice, be it in their personal lives, careers, or within organizations. Our commitment extends beyond business, as we proudly donate to autism advocacy organizations to honor Jaime and support others like him. With a foundation rooted in mental wellness and empowerment, we believe everyone deserves to be seen, heard, and supported—and we’re here to walk alongside you every step of the way.

What We Believe

At Coaching Season, we believe that every individual, regardless of their circumstances, has the right to a future filled with hope, opportunity, and growth.

We are committed to fostering environments where empathy, understanding, and empowerment are at the core. We advocate for those who feel unheard or unseen, providing them with the tools and support they need to discover their own strengths.

Our Mission

Fostering thriving communities through coaching and cultural alignment, inspiring growth by focusing on mental health, inclusivity, and purposeful leadership for lasting impact.

Our Vision

To be the leading catalyst for empowering mentally healthy, purpose-driven people, fostering a culture of growth, wellbeing, and transformative impact.

Empowering Every Voice

Coaching Season is committed to empowering individuals, teams and organizations with customized solutions to their specific challenges.

Personal Coaching individual service icon
Personal Coaching

We help individuals navigate challenges, build resilience, and enhance overall well-being. Our approach focuses on holistic growth, guiding you toward living your best life while overcoming obstacles along the way.

Career Coaching individual service icon
Career Coaching

From launching your career to making significant transitions, we help you gain clarity, confidence, and control over your path. Our practical strategies empower you to achieve professional success at every experience level.

Leadership Coaching individual service icon
Leadership Coaching

Effective leadership begins with self-awareness and the ability to inspire others. Our coaching equips managers and team leads with tools to foster positive environments and elevate both individual and team performance.

Executive Coaching individual service icon
Executive Coaching

We empower senior leaders to drive sustainable growth and resilience for their teams and themselves. We help executives navigate complex challenges, think strategically, and lead with impact to inspire organizational success.

Workplace Wellness Solutions services icon
Workplace Solutions

We partner with organizations to create inclusive, thriving cultures. Our solutions enhance wellness, drive culture transformation, and align leadership, ensuring long-term success at every stage of the employee journey.

Your Next Step

With years of expertise helping individuals and organizations overcome challenges and thrive, we’re here to guide you every step of the way.

Schedule a call and let's begin your journey toward personal and organizational transformation together.